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Swipe &

Simplify your emails and responses by using easy to edit swipe copy


Email is an essential part of your blogging business, and it starts with your first email – the welcome sequence. 

If that isn’t tough enough, you need to send emails to network with other bloggers and collaborate with brands.

How do you know what to say?

What do you put in your emails, so you sound like a professional (rather than someone who comes across as if they have been blogging for two days)?

The truth is that you aren’t sending emails or getting where you want to go because you don’t want to.  It’s because you don’t know what to say!

How should you respond to the request for a collaboration?
What should you say to get that reporter to want to link to your article?
How do you approach a blogger you’ve never met to ask them for permission to use their image?

Wouldn’t it be nice if someone would tell you exactly what to say?

Whether you are a brand new blogger or have been doing it for years, knowing what to say and how to say it is important.

You want to send the right message every time you hit the send button.

When I saw that Tracie had Swipe Files for Emails I was thrilled! I immediately started using them.  

They are super easy to customize and they save me a ton of time. Thank you!”

Jill S.
Today’s Home Business

"I have no clue what to say when I send or respond to emails."

I get it. It's not easy.

  • You know you need a powerful welcome series but have no idea what to include.
  • You strive to get backlinks, but your HARO responses aren't getting any bites.
  • You have an offer from a brand to do a sponsored post but are unsure of the wording to use to ask them to pay.
  • You have an idea to collaborate with another blogger but are overwhelmed about how to start the conversation.

It isn't that you don't want to engage through email; you lack the confidence to know what to say and how to word it.

You need someone not only to tell you what to write but show you what to say.


Hi, there! I'm Tracie.

I’m the creator behind Swipe & Type. I’ve been in the blogging world since January 2009. I still remember creating my site that January evening. I sat down and Googled “how to start a blog.”

I sat down and started writing. And shortly after I began, I started sending emails.

It wasn't tough for me as I’ve always had a knack for words.  I figured out long ago how to type an email to make the reader take action.

I’ve crafted pitches and requests. I’ve also declined many offers. I even mastered the way to send those emails where you need to share your anger – but in a way that does not sound angry (all those years as a legal secretary paid off).

Countless bloggers have asked for my help in what to say in their emails. And every time I’d help, they asked me where to find more of my work. That’s why I am releasing my files of swipe copy you can use too!


No blogger should struggle to learn how to blog.  Ever.

Imagine being able to:

  • Create a powerful welcome series that connects with your reader (and may even make you money).
  • Send the perfect HARO response and start getting quality backlinks.
  • Pitch blindly to brands about sponsored partnerships.
  • Respond to partnership requests and negotiate the rate you deserve.
  • Submit offers for guest posts that will get a response.

Swipe & Type is the copy you need to craft powerful, professional emails.

Swipe & Type

The copy and paste emails that are
simple to edit and send.


What exactly is Swipe & Type?

It is a system of email copy that you can use to send emails and responses.

Copy, paste, and tweak, and you’ve got an instant response, welcome series, or sponsored post pitch.

"I used the email welcome sequence in the swipe email files, and they were so easy to use. I literally just had to open the course, copy the email, put it into my ConvertKit email, and fill in the blanks to send a nice professional email to my subscribers.

Thank you for making the welcome sequence so easy to do. I really love that I have emails to request guest posts and respond to guest post inquires. This is a great asset to my blogging career.

This is something I would tell any blogger they need in their toolbox for blogging."

- Melissa H, Mental Acceptance

How does it work?


Open the document select and copy the text.


Open your sequence or email and paste the text.


Tweak the text as needed to put it into your voice.


Hit the send button or save your sequence.

Which Types of Email Copy are Included?

  • Full 5-email welcome series (whether you have a freebie or not)
  • Respond to the HARO pitch to try to score a backlink
  • Ask a blogger for permission to use their photo in your round-up post
  • Request an interview and feature a person or product on your site
  • Pitch and respond to inquiries for sponsored posts
  • Respond to and offer guest posting opportunities

Here's what others had to say:

"I know how important it is to build my list of email subscribers, but working out how to capture the interest of a new email subscriber who doesn't know me and my brand yet left me looking at a blank page for too long! 

Tracie's email welcome sequence made the process clear, and with just a few tweaks, I have my email welcome sequence set up and ready to go.  Not only that, but the interview request module gave me a completely new angle on how to write affiliate content - I can't believe I never considered it before.  Thanks, Tracie for another valuable course."

- Christine,

"I avoided setting up email funnels for years because I was intimidated by it. It felt overwhelming to figure out what to write, when to send certain messages and how to create that connection to my subscribers.

Tracie's "Swipe & Type" course makes it so easy for even beginning bloggers to master their newsletters! She lays it out in a way that makes sense and easy to digest, and on top of that has created the framework for you for tons of different emails to your community. I'm so excited to be able to utilize this to grow my reach!"

Siobhan, Mimosas & Motherhood

"I have been blogging for almost 2 years now and I have put off creating a welcome email series for far too long because it just felt so daunting and overwhelming!

Tracie’s “Swipe and Type” course is exactly what I was looking for. It gave me the simple framework I needed to create an effective and engaging series of emails while still allowing me to communicate in my own voice!"

Kim Shearer, That Minivan Life


How long do I have access to the files?
How does lifetime access sound? After purchasing your copy of the Swipe & Type, you will be directed to a page where you can instantly download and start using it.

What if I am unhappy with the files?
I don’t want that! However, once you have them, it is a digital product you can use forever. For that reason alone, I do not offer refunds.

Can I literally copy, paste, and send?
Well, you could, but I would not recommend that. You need to use these files as the place to start. Edit and tweak to add your personal spin on them, so they sound like they come from you – not me.

Will I get updates?
As new files are released, I'll send them to you -- at no additional charge. You buy once, and any time a new file is added, you can download and start using it.

In what format are the files?
You will receive a handbook to download, where you can copy and paste the files. There is also a Google Doc link you can click and will be asked to create a copy that saves it in your Google Drive.

Create the perfect sequence and
respond to emails like a pro.

You could pass on this offer and struggle to know what to say in your emails.
Or, you can signup to send and respond to emails with confidence. 

What are you waiting for? Let’s rock your inbox!